What motivates a customer to buy? When is the best time to contact a prospect? When is an existing customer likely to make their next purchase? What is the best price point to win a deal? These are all common—and critical—questions for businesses. Those who get the answers right are usually the most successful. But finding the right answers has always been more art than science. Until now. These days, companies can use artificial intelligence (AI) to help them find those right answers and be smarter, more effective, and, in the end, more successful. Indeed, advancements in AI are rapidly transforming the way businesses work and how they engage with customers. Today, for instance, AI has the power to proactively alert salespeople when it’s the best time to contact a particular prospect and increase their chance of connecting and closing the deal. Here are four other ways AI is taking customer engagements efforts to the next level.