MWS Group brings SMB companies the latest news on Intelligent Business Automation
It’s easy to see why the Smartphone has become so successful in hooking us all. You might have thought you were buying it for a few things, but now you use it for almost everything. A similar phenomenon is playing out in the B2B world of sales and marketing and it’s called technographics. It doesn’t quite roll of the tongue like Smartphone does, but its multiplier effect cannot be denied.
What are Technographics?
Technographics is information on the installed technology your accounts and prospects are using to run their business, including:
When organizations first begin using technographics, they typically do so to address their immediate need of selecting the right accounts and prospects for their sales and marketing teams to target. As their experience grows, however, they begin to realize that this business intelligence provides them with a powerful multiplier effect that allows them to improve their outreach while also taking advantage of new and more effective ways to reach and engage with their customers. Here are just a few examples:
MWS Group is a technology partner of AgilePoint, bpm'online and several other solution platforms.